What Next?: Britain's Future in Europe
He channels the pride Britain draws from its heritage through the prejudice Britain has historically had against Europe, and proposes a new popular-based platform for British influence in Europe: ‘smart power’. Wilding identifies how British leaders from Pitt to Cameron have attempted to use exactly this ‘smart power’ in their approach to Europe.
He tells the story of their shared experiences in forging Churchill’s strategy – a long-term plan which put Britain at the heart of Europe and the Commonwealth and alongside the United States – and applies it to Britain today.
Outlining a new approach for Britain’s leaders, Wilding proposes a new, positive vision to position Britain in a fast-changing and fractured world. His book will provide valuable new perspectives on the debate about what Britain does next after the EU referendum.
Central to the book, Peter Wilding’s SMART POWER plan is about leveraging your influence to win. In regulatory, business, political and personal contexts, his experience as a strategic communications expert, lawyer, historian and influencer has empowered his clients to manoeuvre through challenges and harvest opportunities.